China has responded to revelations of mistreatment of Uyghurs in the Xinjiang region -- including extrajudicial internment in re-education camps, forcible migration, religious persecution and forced labor -- with strident official denials and heavy propaganda. The prettification drive features mostly young, female ethnic-minority social media influencers whose videos gloss over tensions and harsh security to highlight the region's beautiful natural environment as a backdrop for happy Uyghurs dancing or cooking.
